| Event: | Australia in United Arab Emirates 2008/09 |
DateLine: 2nd July 2009
Pakistan's one-day series against Australia, held in Abu-Dhabi, is likely to have earned PCB a profit of Rs 120 to 140 million.
A PCB official said that although Pakistan were forced to host the April-May series at a neutral venue, they still ended up making a net profit of around Rs 14 crore (Rs 140 million), including the television right earnings.
"In fact, we are hoping to return more profits we normally made while hosting teams at home," he claimed.
The official said that the series against Australia had seen a big increase in earnings from gate money and increase in sponsorship money.
"We sold the title sponsorship for around $ 425,000, while in Pakistan usually the title sponsorship is sold for much less," the official explained.
"But in the UAE we faced no such problems and tickets were sold properly," he said.
